KEB Hana, a South Korean bank, steps into the metaverse
The Sandbox has recently announced that South Korean financial firm KEB Hana Bank will be making an entrance into its vast universe, four months after welcoming British bank HSBC into its ecosystem. The bank, which has only been in business since 1967, is considered to be the greatest in South Korea since it has the most valuable assets and the broadest selection of foreign exchange products in the nation.
A new kind of event marketing will be born as a result of KEB Hana’s admission into The Sandbox, which is a part of the comprehensive endeavor to grow worldwide metaverse business in the banking industry. The two companies (together with other The Sandbox partners) will create a cooperative business model by creating a virtual branch in the game, where players may visit to receive basic financial services, learn about promoted investments, and take advantage of collaboration possibilities.
Hana Financial Group will also be made available on K-verse, a virtual hub with a wealth of Korean content, to help companies better engage Gen Z.
So, Jung Kim, the deputy president of KEB Hana Bank, stated the following when discussing the bank’s entry into The Sandbox: “The metaverse is how people will experience Web3, and we want to be a part of this new trend. In particular, for the younger generations, this alliance may pave the way for a completely new kind of service.
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