KIA AMERICA debuts new ad with dead army skeleton NFTs

Dead Army Skeleton Klub NFTs are featured in a brand-new television promo that Kia America has released. The 30-second advertisement features Dead Army Skeleton’s cartoon figures driving through town in the company’s new vehicle, the Kia Soul.

Regarding their attire, accessories, and physical attributes, each of the three characters is distinctive. One has a bandana on, one has a football helmet, and the third is made of gold. Nearly 7,000 of these 3D avatars, each one distinctive in a number of ways was first introduced by Dead Skeleton.

Kia plans to produce 10,000 NFTs with a Kia theme. These NFTs will be available for users to download via the QR codes seen in the commercial.

Russell Wager, vice president of marketing at Kia America, discussed the use of NFTs in the new advertisement and why he believes it to be a successful marketing tactic:

“The Soul is just as individualistic as the NFTs, and Kia, as a company, is constantly coming up with new ideas to remain ahead of the competition”, he said.

It is worth mentioning that Kia has previously utilized NFTs for marketing purposes. The major brand connected NFTs to its wildly effective Super Bowl marketing. To advertise its new line of electric automobiles, it released 10,000 Robo Dog NFTs.

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