PUMA launches its first-ever digital experience into the metaverse
You are already many steps behind the competition if you run a shoe manufacturing business and aren’t investigating the metaverse. The market is increasing quickly, and PUMA is the next major player after adidas’ launch with Prada and Nike’s creative partnership with RTFKT. The German sportswear business just introduced Black Station, the first metaverse internet experience.
During New York Fashion Week, the digital project, which features limited-edition redeemable physical shoes as part of its “FUTROGRADE” show, was launched. The site’s immersive and interactive elements allow visitors to explore PUMA’s future and take part in web3 activations all year long and beyond.
According to Adam Petrick, Chief Brand Officer of PUMA, Black Station was PUMA’s home for their most original fashion concepts twenty years ago. They thought it was appropriate to bring Black Station back as a new doorway for digital exploration across fashion, athletic performance, their historical classics, and innovation given the frontiers they are pushing in product design and digital technology.
Beginning in September, Black Station’s first two portals will display unique, never-before-seen Nitro NFRNO and Nitro Fastroid footwear that is connected to PUMA’s NFT NitroPass mint. Those who possess a Nitropass and have “minted” it have access to two NFTs: one that grants them access to tangible goods and another that grants them access to a tailored experience associated with the sneaker they choose. Once the Futuregrade shoe is finished, miners will be able to get their physical fix by burning their product-claimed NFT.
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