Web3 Marketing: What is it? Discover the Best Branding Techniques
The way that businesses and creators interact with their audience is undergoing a new transformation because of web3 marketing. NFTs, Metaverse, cryptocurrency, and DeFi provide fresh business prospects across a range of industries. As we all know, marketing plays a significant influence in how well businesses provide their customers with services, goods, and experiences.
With the growth of the World Wide Web, marketing trends have also changed. To better comprehend the possibilities presented by web3 and what the marketing landscape might look like in the future, let’s quickly review how marketing operated in web1 and web2.
Digital marketing was in its infancy at the dawn of the internet era, often known as web1. Although some users owned their static web pages, the majority were consumers. Gathering email addresses and using email marketing as a means of advertising was the only way to market online.
Digital marketing surged with the rise of social media and search engines as we entered the web2 age. Marketers may now gather information from these internet platforms and utilize it to develop highly targeted marketing campaigns and gain a deeper understanding of their target audiences. Geo-targeted ads, influencer marketing, SEO, mobile ads, and many other types of ads have become more popular in web2.
In contrast to web2, where the emphasis was on improving the front end, web3 is more concerned with back-end innovation. It is common knowledge in web2 that the platforms we use own the data we provide them with in exchange for access to their services. However, with web3, citizens rather than private businesses can now own and regulate this data. Instead of being housed on centralized platforms like Google and Facebook, the data is kept on a dispersed network that is owned by no one.
Marketers will be significantly impacted by data privacy since they will now need to devote more resources to determining what issues matter to customers most and creating communities around those. Since “community marketing” is becoming more and more popular, you will hear a lot of web3 brands and projects stress the value of community.
This is not to argue that web2 marketing strategies will disappear; on the contrary, they will continue to be used alongside web3 innovations like NFTs and the Metaverse. These advancements will help brands build devoted communities that will support them as brand champions.
Because content producers will finally have complete control over their content and income rather than being at the whim of the platforms they utilize, Web3 is particularly effective for them.
NFTs and the Metaverse are the two main components of web3 marketing. How can you leverage Metaverse, one of the industries that is now growing at a rapid rate, to strengthen your marketing initiatives, increase brand recognition, and grow your clientele?
Let’s look at a few web3 marketing strategies you might implement in your campaign.
Since you are not constrained by geography, metaverse marketing enables you to communicate with a global audience from anywhere in the world. Your advertisement will be visible to everyone browsing the busiest virtual environments, including Decentraland, Voxels, and Somnium Space.
Businesses looking to promote in the Metaverse can take advantage of extensive services provided by Metaverse Residents. One choice is to display your own specially created advertisement on a 3D billboard in a prime area in Decentraland. Due to the interface’s high degree of simplicity and intuitiveness, which serves as a bridge between web2 and web3, businesses can do this without knowing any coding or web3 concepts. In real life, this functions similarly to conventional roadside billboards.
Another way to promote your company in the Metaverse is to host an event in a computer-generated structure. In the Metaverse, you can host live video streams, prerecorded videos, artwork displays, audio playback, chat with your visitors in real-time, and more!
Hosting an event is the ideal method to draw both devoted Metaverse users and new consumers who are eager to learn more. The best thing is that you don’t have to construct your location, which calls for technical expertise, takes a lot of time, and entails purchasing your virtual land, which is frequently very expensive.
Hosting a virtual event offers a variety of creative opportunities, from selling NFT tickets to developing interactive experiences and rewarding people for taking part.
The key to innovation and success in web3 marketing is the combination of NFTs and the Metaverse. NFTs work as a creative channel that can assist companies and artists in growing their online product lines and giving existing or potential customers additional interesting ways to interact with the business. As a result, a thriving community will grow around your business, which is very much in line with the idea of community marketing.
This may entail offering a loyalty program based on NFTs or selling access to your premium content. NFT holders get access to special benefits like one-time releases, membership, and even monetary awards for taking part in specific events. The possibilities are unlimited.
By making digital assets that can be collected, traded, and sold, you may attract fans and collectors for your products and services. Customers can become fervent advocates at this level of connection, which is something that traditional marketing tactics have struggled to do.
Another choice is to reward your consumers for attending a Metaverse event by giving them a free NFT or even a POAP (Proof of Attendance Protocol) badge. POAPs are NFT badges that attendees of Metaverse events receive as identification of their attendance. Particularly for individuals who frequently attend Metaverse meetings and wish to keep a record of their virtual experiences, each badge is unique and makes a wonderful collection.
The new Metaverse marketing strategy of offering interactive and immersive experiences is consistent with the web3 sector. Although it can provide a significant ROI over time, it does call for an initial increase in marketing spending, a strong creative team, and a web3-savvy tech team. If you can give your customers a unique experience, the buzz it will generate will be worthwhile.
Every day, the way we interact with businesses changes. The time is right for marketers to use this new technology and participate in innovation as Web3 is rapidly expanding!
About us:
NFT Labs is a web3 company exploring big ideas in community, utility and engagement to push the crypto, NFT and metaverse space forward. To learn how your organization can participate in the web3 revolution, write to us at hello@itsmyne.club.
We’re backed by leading blockchain institutions including Longhash Ventures, Antler, Oracles Investment Group, and Shima Capital among others. NFT Labs is also the issuer of the MYNE token ($MYNE), a BEP-20 utility token for Itsmyne and partner applications. MYNE serves as the gateway between traditional social media and blockchain-based social economies.
